What I NEED to Consider and Include!

The Brief - Produce an ident for an up and coming 'Fear' film season on Channel 4.

Duration: 20 seconds

Target Audience- The ident produced will be aimed at a post-watershed audience.

Mandatory Requirements- The ident must make use of current Channel 4 logo. With the exception of the C4 logo assets must be new (no pre existing film footage allowed)

Copy must include: Coming Soon...

Deliverables- x1 20 second Quicktime Movie in 1440 x 1080 in HDV 1080 50i codec plus a h264 conversion suitable for YouTube or Vimeo.

Considerations- Sound is an important factor in creating and developing an atmosphere. This may require you to generate your own sound or make use of royalty free sound libraries.

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